SEO Versus Google Ads
The decision to choose SEO over Google Ads is difficult. Perhaps the biggest mistake you can make only to running an SEO campaign and leaving AdWords Management as a last resort or vice versa. However, in our professional opinion, there is no reason to choose one over the other when both can be used to leverage the market in your favor.
SEO as a Long-Term Strategy
The biggest advantage of using strong SEO is that your website or landing page will rank high in organic search results. In some industries, users will trust organically ranked sites to their advertised counterparts. Many people already know that those at the top of Google AdWords are probably the ones with the deepest pockets but not necessarily the best service.
The problem with SEO Management is that it takes time, patience and sometimes a lot of money depending on your industry. Even though it yields excellent long-term results, you’ll not see much in the way of traffic, sales or leads at least for the first six months to a year. That’s why SEO needs to be augmented with AdWords.
Google Ads charge on a PPC or Pay Per Click basis. That means you pay each time someone clicks on the ad. The more popular a search term is, the more you’re charged on average per click. The rate is also dependent on the market, and how much you’re willing to pay.
The biggest advantage of Google AdWords Management is when done right you can see immediate returns. Leads can start appearing within a day of launching a campaign. Plus, you get to fine-tune other aspects of your website’s landing page and offer to further improve lead generation or sales. However, it has to be done right because an inexperienced person could end up draining your entire AdWords budget and still have nothing to show.
When to Choose One over the Other
The most important thing if you’re going to run a short-term campaign is to get professional Google AdWords outsourcing. By outsourcing this crucial aspect of the campaign to an expert, you are guaranteed better results. The same goes for SEO which should take longer but based on the response you get from AdWords, the wait will not mean sitting around with no leads, or sales as the website continues to improve organically.