YouTube Ads – Efficient Branding, Cheap Cost Per View, Incredible Reach and Custom Audience
YouTube boasts of over a billion users, and so it is a fair assessment that its possible to find your target market. While it is possible to use many organic methods to reach your audience on the platform, most businesses don’t have the time or the patience to wait it out. That’s where YouTube Ads can help you. Think of it as a shortcut to engaging with your target audience on the platform.
In this guide, we will examine why YouTube Ads shouldn’t be overlooked by businesses and individuals alike.
YouTube Incredible Reach
YouTube is effectively a search engine, social media hybrid and so it is uniquely positioned to reach a much wider audience than traditional platforms. According to Forbes, there are two kinds of internet users the first are looking for information and the second are in search of social interaction.
According to Google YouTube reaches many more people between the ages of 18-49 compared to regular broadcast TV or cable. So, if you’re trying to get the word out about your business YouTube is by far the most effective platform.
Has an Influence on Purchasing Behavior
Many studies like those by Entrepreneur show that YouTube has a significant impact on a customer’s purchase decisions.
YouTube’s Insight Report notes that 62% of smartphone purchases, 72% of auto purchases and 66% of those buying beauty products are influenced by YouTube. So, if your business happens to fall into any one of these categories, then YouTube can have a direct influence on sales. However, businesses in a different category should still use YouTube mainly because the platform has a great deal of influence when it comes to branding efforts.
Excellent Return On Investment
A meta-analysis by various companies found that YouTube advertising offers a much higher ROI as compared to television advertising, in all 80% of studies. Then there is also the fact that there is a wide range of pricing options for anyone looking to run YouTube ads. The most expensive is Homepage Redzones, and interactive ads can cost up to around $300,000 a day. However, a more affordable option is the TrueView In-Stream, which runs a 30 to 60-second ad which the viewer can skip over after the initial few seconds. On average these ads cost just 4 cents a view. Making it worth considering.
YouTube Ads are some of the best ways to reach your target audience, build brand credibility and knowledge about your products. You spend as much as you can afford and stop when you want which makes it way better than other traditional advertising platforms.