Do people understand you when you talk? If so you are a copywriter! Do you know how to use paper and pen? Then you are a copywriter! When you want to express a concept you can put in more than five words in a row without being crushed by the weight of the whole sentence? So believe me, you’re a copywriter!
Here are a number of common places which most people (and therefore many companies and many communication agencies) believe are true. Sorry to disappoint you, but … no. That’s not true! Copywriter is a profession that is learned through years of study, followed by years of work with passion. Practice against all odds. Practice that is measured in Moleskine pages full of research … but also, and above all, on the number of pages that have been torn apart and then rewritten.
Because, to be a copywriter, it is not enough to know how express yourself. One needs to know the road, dotted with metaphors and analogies, that leads to the strings of people’s hearts. And then, you have to know how to play these strings. Everything else is chit-chat.